Kuan Wu
← Work

KOLab Technology Limited (now 10Lab)

2025

Influencer Campaign-to-Conversion System

An operating system for a lean influencer agency, linking creator discovery, campaign execution, and merchant outcomes without losing context or attribution.

Tech stack
TypeScript · NestJS · React · Next.js · PostgreSQL · MongoDB · Stripe · Azure · Kubernetes
Operating context
150k+ creator profiles · 20+ brands · 3,000+ attributed conversions · About 50 concurrent collaborations per operator
Role
Co-Founder, Product and Engineering Lead
Ownership
Led product and engineering across the campaign workflow, coordinating a three-person engineering team with sales and operations.
System view

From creator discovery to attributed outcomes

Operating flowExternal contextProduct and engineering ownership
Conceptual campaign-to-conversion operating pathPlatform-constrained public creator signals become searchable creator intelligence. Agency operators use that information inside a shared campaign workspace. Merchant campaign surfaces then support purchases, bookings, and in-store offers, with the creator reference preserved through attributed outcomes. The highlighted stages represent product and engineering ownership.CAMPAIGN OPERATING SYSTEMPublic creatorsignalsplatform-constrainedCreator intelligence under unreliable inputsCreator intelligencesearchable profilescost-aware refreshTurning agency work into durable campaign stateCampaign operationsshared campaign statehuman review · AI assistanceMerchant conversion with end-to-end attributionMerchant campaignsurfacespayments · bookings · offersMerchant conversion with end-to-end attributionAttributed outcomesorders · bookingsverified redemptionsCreator reference preserved end to endselection · campaign path · transaction or redemption · reporting
Capability-level reconstruction of the 2025 workflow. Highlighted stages show the product and engineering areas I led. Internal implementation details are intentionally omitted.

Selected ownership

01

Turning agency work into durable campaign state

Translated an evolving agency workflow into shared campaign state spanning creator selection, negotiation, deliverables, payment, and conversation context.

02

Creator intelligence under unreliable inputs

Designed a cost-aware data pipeline that kept 150k+ creator profiles searchable as product signals, upstream availability, and model costs changed.

03

Merchant conversion with end-to-end attribution

Built merchant-specific campaign surfaces covering payments, orders, bookings, notifications, and verified in-store redemption while carrying each creator reference into reporting.

This is a historical reconstruction of the 2025 campaign system. Private code, client data, and campaign details are not published.